The Best Inventions from Sony Ericsson
Sony Ericsson is a joint venture established on October 3, 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. The headquarters of the company are as follows: the head office in London, UK and the incorporated in Sweden. The research and development teams are not present only in the UK, but in Germany, Sweden, Japan, Pakistan, India and the US.
The market success recipe for Sony Ericsson mobiles came from the huge experience in communications specific to Ericsson and the highly advanced technologies powered by Sony. As a result both companies ceased making their own mobile phones. Due to their policy and business strategy, by 2008, the company was the fifth largest manufacturer of cell phones in the world. Sony Ericsson follows companies like Nokia, Samsung, Motorola and LG. The fame, the popularity and therefore the sales gradually increased with the launch of the Cyber-shot and Walkman mobile phone series.
Sony Ericsson’s products include the following: mobile phones, mpbile music devices, wireless systems, wireless data devices, wireless voice devices and hi-tech accessories. The company’s revenue was €11,244 million in 2008 and its net income in the same year was €73 million. In July 2008, Sony Ericsson had 9,400 employees lead by Nelson Mozol (President), Anders Runevad (EVP) and Carl-Henric Svanberg (Chairman). Sony corporation has 50% of the company with the other half belonging to Ericsson AB.
As mentioned above, Sony Ericsson started being incredibly successful with Walkman and cyber-shot. In 2005, on March 1, the company came up with the K750i with a 2 megapixel camera and its platform mate the W800i, the first in the highly successful Walkman phones. The performance of this telephone was its capability of playing 30 hours of music playback and two low-end phones. In October 2005, the company launched the P990, which made the first device relying on UIQ 3 technology. The other major achievement that Sony Ericsson fulfilled was the Cyber-shot brand, issued in 2005 by the K750.
This was one of the most popular Sony Ericsson phones. At the time this phone’s memory card capability was very innovative, which would explain the success. The difference between the Walkman and the Cyber-shot resides in the media viewing features and cameras which are superior in the Cyber-shot. There are five large categories of products developed by Sony Ericsson on the whole : the Walkman-branded W series music phones, the Cyber-shot branded line of phones, the BRAVIA-branded line of phones, the UIQ smart phones, and the Xperia range of cellulars.
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Tags: communication, gadget, phone, sony_ericsson, technology
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